Influencer Marketing Mini Industry Primer
Influencer marketing is the process of identifying and activating influencers on social platforms to create content on behalf of brands or provide endorsements for brands. Historically, marketers exclusively worked with bloggers for influencer campaigns. Now marketers work with influencers on a wide variety of social platforms. This Mini Primer explores the rise of influencer marketing in social media marketing, providing an examination of the most popular platforms used by US marketers, how brands evaluate and select influencers, common influencer marketing strategies, and ad spending on social media networks.