Industry Intelligence

McCafferty & Co’s research primers provide an in depth look of sectors within the media and technology industries. New primers are currently available for download on our distribution partner platforms: Bloomberg, Capital IQ, FactSet, and ThomsonOne. In each primer we examine the ecosystem, key industry drivers, current trends, and M&A activity. Older primers can be found in our Primer Archive section below.

  • To Request Entitlement On Our Partner Platforms

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    If you or your company subscribe to any one of our partner platforms (Bloomberg, Capital IQ, FactSet, or ThomsonOne), you may request entitlement to download our new primers.  Please email info@mccaffertyco.com with your name, your company, and the name of the partner platform you subscribe to and our research team will contact you once your request has been approved.  Thank you.

  • Influencer Marketing Mini Industry Primer

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    Influencer marketing is the process of identifying and activating influencers on social platforms to create content on behalf of brands or provide endorsements for brands. Historically, marketers exclusively worked with bloggers for influencer campaigns. Now marketers work with influencers on a wide variety of social platforms.  This Mini Primer explores the rise of influencer marketing in social media marketing, providing an examination of the most popular platforms used by US marketers, how brands evaluate and select influencers,  common influencer marketing strategies, and ad spending on social media networks.

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  • Artificial Intelligence Industry Primer

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    The Artificial Intelligence primer provides a comprehensive look into the field of computer science dedicated to solving cognitive problems commonly associated with human intelligence, such as learning, problem solving, and pattern recognition.  Key AI industry participants, strategies, and capital markets are explored.

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  • Digital Media Industry Primer

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    The Digital Media Primer explores consumer and industry behavior in the digital media age.  Spending related to Internet access has increased significantly as consumers increasingly access the media through digital channels and consume ever increasing amounts of digital data. This report provides a comprehensive look into the digital media capital markets, infrastructure, consumption, and ad spend from a macroeconomic viewpoint.

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  • Digital Video Infrastructure and Services

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    Digital Video consumption continues to grow as a result of faster broadband speeds, the introduction of mobile connected devices, and the rise of digital video platforms.  These developments have led to the growth of the Digital Video Infrastructure and Services Industry.  Companies in this industry provide the necessary hardware infrastructure and software services needed to support digital video platforms.  In this primer McCafferty examines the ecosystem, company strategies, market size, and investment activity within the Digital Video Infrastructure and Services Industry.   Full primer available on Capital IQ, Bloomberg, FactSet, and Thompson Reuters.

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  • Augmented Reality / Virtual Reality Primer

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    Augmented Reality / Virtual Reality (AR/VR) is an emerging industry that has received increased investment in recent years. AR/VR is a large potential market opportunity and can be used for many different applications due to recent technology developments that have made AR/VR products economically feasible.  The AR/VR primer provides a comprehensive look into hardware and software companies developing this kind of technology.  Key industry themes, market opportunities, applications, and barriers are explored. Full primer available on Capital IQ, Bloomberg, FactSet, and Thompson Reuters.

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  • eLearning Primer

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    The eLearning Primer provides an in-depth examination of the eLearning industry ecosystem and its evolution, users, and distribution. Capital markets, value chain, government regulations, and business models are explored.

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  • Cable TV Primer

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    The Cable TV Primer provides an in-depth examination of the US cable industry ecosystem and its evolution, including the impact of anytime, anywhere devices and streaming services on viewer consumption habits, the subscriber model and ad-revenues.

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  • Film Primer

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    The Film Primer provides a comprehensive look into the film industry market, profitability, and processes. Key industry themes, distribution channels, and revenue streams are explored.

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  • Unscripted Television Industry Primer

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    The unscripted genre, commonly referred to as “Reality TV,” has been a popular mainstay of television content over the last 20 years. According to Nielsen’s 2012 audience primetime viewership report, unscripted TV accounts for 16% of total TV programming.  This report provides a comprehensive look into the unscripted television industry. Full primer available on Capital IQ, Bloomberg, FactSet, and Thompson Reuters.

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