Digital Media Industry Primer

Digital Media Industry Primer

Digital Media Industry Primer

May 18, 2017

The Digital Media Primer explores consumer and industry behavior in the digital media age.  Spending related to Internet access has increased significantly as consumers increasingly access the media through digital channels and consume ever increasing amounts of digital data. This report provides a comprehensive look into the digital media capital markets, infrastructure, consumption, and ad spend from a macroeconomic viewpoint.

EXECUTIVE SUMMARY