Augmented Reality / Virtual Reality Primer

Augmented Reality / Virtual Reality Primer

Augmented Reality / Virtual Reality Primer

May 10, 2016

Augmented Reality / Virtual Reality (AR/VR) is an emerging industry that has received increased investment in recent years. AR/VR is a large potential market opportunity and can be used for many different applications due to recent technology developments that have made AR/VR products economically feasible.  The AR/VR primer provides a comprehensive look into hardware and software companies developing this kind of technology.  Key industry themes, market opportunities, applications, and barriers are explored. Full primer available on Capital IQ, Bloomberg, FactSet, and Thompson Reuters.

EXECUTIVE SUMMARY